Turnaround Takeaways
Distinction alone will not save a brand from a bad situation, but it will accelerate the process by giving buyers something to hold onto that translates into value. Super brands not only identify their points of difference but also weave them into the total brand experience by doing these things:
Pushing beyond quality of product and love for customers (everyone says that!)
Identifying truly unique services, products, and character traits
Communicating the distinction in clear, memorable, and remarkable ways
Making sure these ...
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