Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Brand Distinction and the Individual Brand

Pee-wee Herman is an individual brand who got into trouble and has recovered. His unique style of comedy launched his career in the late 1980s and early 1990s; then, one day, it suddenly changed.

Pee-wee Herman Brand Distinction Story

The actor/comic Paul Reubens began his career in the 1970s doing an “improv” act that was intended for adult audiences. In 1980, he developed a stage show, The Pee-wee Herman Show, which was filmed and aired on HBO in 1981. The character in that show, Pee-wee Herman, went on to become Reubens’ brand. Later, he toned down the act for children and became a very successful star in the Emmy-winning Pee-wee’s Playhouse from 1986 to 1991. His 1985 film, Pee-wee’s Big Adventure ...