Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Turnaround Takeaways

There is no perfect formula for which media choose or what methods to use to build brand equity for the future or how to use it to help bounce back from an incident—that depends on many factors such as the brand’s offering, audience, and resources. Nevertheless, the following are all ways to add to a brand’s equity and are worth addressing, especially if your brand is working through a comeback.

Recognize the new warehouse of weapons and use them. From social media networks like Facebook, Twitter, YouTube, and LinkedIn to self-published microsites and blogs, social media have given the public new voices and power that can ...