Chapter 7Game Changer 4: Stay Relevant
The marketplace is full of contradictions and varied points of view on every subject and brand. That’s why there is Ben and Jerry’s Cherry Garcia and Blue Bell’s vanilla, and why both are successful. The marketplace is also full of harmony. It comes from like-minded people (tribes), whose word of mouth (tribal force) can further a cause with their commitment and take a brand from the Dead Sea to riding the waves again.
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