New Tools for Today’s Leaders
In addition to the leadership qualities already mentioned, today’s brand turnaround leaders must understand the new digital and social media environments. Leveraging these platforms and tools can add layers of new influence and exposure. They can serve as important means for monitoring how well your brand his doing and better managing your brand’s recovery.
The power of these tools comes from the speed to market they facilitate, the ability to update information regularly, the visual impact of broadcast video and images, and the historic accessibility to content that search engines provide. When a brand in trouble has its plan, story, and strategy in place, search engine optimization—a web marketing technique to ...
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