Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 6Game Changer 3: Lead Strong

This chapter is about bounce-back brand leadership. It’s no cakewalk navigating any brand, but when an unexpected crisis, a series of stumbles in product launches, a bizarre accident, or questionable behavior is causing a negative impact on business, the organization, and people’s lives—the job suddenly gets a whole lot tougher.

The media and public may be watching your every move, the team and your partners may be jumping ship, but you, as leader, not only must maintain calm and confidence but also have to figure out how to turn the corner and get back in the game quickly.

While many great leaders attribute their brand turnaround successes to the supporting cast and a solid team effort, the fact is that only ...