Know When to Fold
Timing in brands is everything. Sometimes it is best to pull out, resign, and remove your brand’s presence from the public radar screen. In most cases, this should happen after owning up to the situation as New York’s governor Eliot Spitzer did. Use this time to regroup, work on your recovery, or just let time cool some of the heat. You can always return.
The Spitzer Brand Turnaround Story: Stay Tuned
Eliot Spitzer was born into a New York real estate fortune. He made a name for himself as a young Harvard-grad prosecutor going after the organized crime. In 1998, he was elected New York State attorney general. He immediately made white-collar crime his obsession. Going after price fixing and investment scandals, he went after ...
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