Nobody Likes a Crybaby: Take Responsibility
Brand turnarounds get out the message by managing media, communicating effectively, and showing a sincere and empathic focus on making things better for the market and stakeholders. The more high profile the brand, the higher the expectations are for a timely response about the issue and brand rattle.
This chapter addresses how brands show the market that they are fallible and understand their responsibilities as a public persona. This means taking actions to inform the public about the situation or correcting it, if need be, using the most effective communications available.
The media play an important role in this lesson. In this chapter, you will learn the importance of handling, working with, and ...
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