Chapter 3Chains Hold You Hostage: Change Can Set You Free
Brands of all types sometimes become hostage to their own success—continuing to do what they’ve always done because it once worked. Sometimes their leaders are unable to recognize or understand the need for change, and they remain shackled by the past even when the market has moved on, the business climate has changed, and the competition is more intense. As you’ll see, the reasons are many, and the damage those chains can do if they are not unlocked may be irrevocable.
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