Chapter 1Mission Possible: Brands Can Turn Around
From brutal breakdowns to big, bad bumps, even the most troubled brands can get back to being on top, do a three-sixty, and turnaround. All of the brands featured in this book were once at the top of their game and then something happened. They fell from grace and lost some of their brand mojo. Faced with challenges, they figured out how to rally back. They rebuilt healthy connections and relationships with their core markets, which enabled their return to glory.
It’s obvious that top brands offer meaningful advantages for their stakeholders. Whether yours is a commercial, individual, cause or nonprofit, or destination brand, being a well-regarded brand translates into some or all of the following ...
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