Acknowledgments
A humongous and heartfelt thank you to the following people who inspired me, shared their wisdom, provided unconditional support and continue to tolerate my intense work style and unconventional ways about me.
To start with, I owe special gratitude to the CNN business reporter who phoned me more than a year ago for comments on a brand that was recalling a lot of products for the third time. After chatting with her about the brand gone bad, and if it could bounce back, the lightbulb went off. The book was born. Gracias, Julianne Pepitone.
My literary muses, editors, agents, and my publisher, the McGraw-Hill team, there are not enough words to show my appreciation: Donya Dickerson, Julia Baxter, Ann Pryor, Daina Penikas, Cheryl ...
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