Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy

Appendix G. List of Trademarks

Mark	Serial No.	Registration No.	Registration Date	Owner of Mark
Amazon One Click	75413262	2264368	1999—July 27	Amazon Technologies, Inc.
Apple	73120444	1078312	1977—Nov 29	Apple Inc.
Barnes & Noble	73165683	1138704	1980—Aug 12	Barnes & Noble College Bookstores, Inc.
Big Mac	72456124	1126102	1979—Oct 16	McDonald's Corporation
Brand Rewired	77738100			Jennifer C. Wolfe
Brand Maestro	77738092			Jennifer C. Wolfe
British Airways	73548596	1408939	1986—Sep 9	British Airways, PLC
Chanel (Symbol)	71205469	0195359	1925—Feb 24	Chanel Inc.
Coach (Symbol)	73052296	1070999	1977—Aug 09	Coach, Inc.
Coach (Symbol)	78007596	2626565	2002—Sep 24	Coach, Inc.
Coca-Cola	71254696	0238145	1928—Jan 31	The Coca-Cola Company
Disney	73239204	1162727	1981—July 28	Disney Enterprises, Inc.
Doritos	72198545	792667	1965—July 13	Frito-Lay North America, Inc.
Drum Roll For Twentieth Century Fox Film Corporation	74629287	2000732	1996—Sep 17	Twentieth Century Fox Film Corporation
Dyna	74648443	1953344	1996—Jan 30	H-D Michigan, LLC
Christian Louboutin Shoes Unique Red Sole	77141789	3361597	2008—Jan 1	Christian Louboutin, Individual
Egg McMuffin	72423174	0973602	1973—Nov 20	McDonald's Corporation
The Enthusiast	71440508	0388621	1941— Jul 1	H-D Michigan, LLC
Ferrari	72286257	0862633	2009—Dec 31	Ferrari S.P.A. Corporation
Fotomat Building Shape	73523639	1362512	1985—Sep 24	Enliven Marketing Technologies Corporation
Four Seasons	73198201	1195412	1982—May 11	Four Seasons Hotels Limited
Fuddruckers Restaurant	73382882	1298164	1984—Sep 25	Fuddruckers, Inc.
Goldfish	73705855	1640659	1991—Apr 09	PF Brands, ...