Appendix F. Sample Intellectual Asset Strategy Document

Objectives—: What is the objective of the project? This must be stated in clear but quantifiable terms. Only one verb should be used per objective. The project may be a licensing opportunity, new campaign, new brand, new product, new technology, joint venture, etc.
Measurement Tools—: How will success be defined? When will it be measured?
Strategies—: What will be done, why, and by when?
Development—: How will the brand and IP be created and tested?
Exploitation—: How will the IP be fully leveraged in the marketplace?
Risk Management—: How will lawsuits and risk be avoided?
Enforcement—: How will the IP be protected?
Tactics—: What are the details of how it will get done?
Incentives—: What incentives will lead team members to work collaboratively?
Return on Investment—: How will this impact cash and revenue and produce a return on investment for the company?

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