Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy

Appendix E. Team Meeting Agenda

• Goal of the Project

  • Company goal

  • Group goals

  • Rewards and incentives to the team

• Intellectual property exploitation and protection

• Time constraints, deadlines

• New issues impacting the plan

• Report by all group members on their progress, new issues, or concerns

  • Identification of any issues based upon each report for group discussion

    • Group discussion to bring resolution or determine further homework needed to make better decision on any issues identified

• Celebration of successes achieved

• Identification of new opportunities

• Next steps