Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy

Appendix B. About the People Interviewed in This Book

Joanne Bischmann, Vice President, Licensing and Special Events, Harley-Davidson

Bischmann has been with Harley-Davidson for 19 years and has held various positions within the marketing organization. She also serves on the Harley-Davidson Museum Advisory Board.

Upon joining the company in 1990, she served as manager, advertising and promotions, director of marketing, and VP of marketing before accepting her current position in 2007.

Prior to joining Harley-Davidson, Bischmann was employed in advertising at Hoffman, York and Compton of Milwaukee, Wisconsin.

Bischmann graduated from the University of Colorado, Boulder, with a bachelor of arts degree in communication.

A.B. Cruz III, Executive Vice President, Chief Legal Officer, and Corporate Secretary, Scripps Networks Interactive, Inc.

As the company's chief legal officer, Cruz is responsible for managing the company's legal function across all of its entertainment and interactive enterprises. He also oversees the company's internal audit and corporate secretary functions.

Cruz came to Scripps from BET Holdings Inc., where he was vice president, deputy general counsel, and assistant secretary. He played a leading role in BET's $3 billion merger with Viacom in 2001. Before joining BET, Cruz ...