92 Constraints and Opportunities

Initial research provides a better understanding of the constraints under which an identity program will operate. Constraints may eliminate some options, but in doing so, they help define the design problem. Embrace constraints as opportunities for innovation.

Designers are well served to experience the context directly to better shape their understanding of what solution might be optimal. Find out everything you can: What is the resolution of the device? What are the color limitations of the output method? Are sound and motion options? Can it be interactive? What are the lighting conditions? Does it need to hold up to daily use?

Most media do at least one thing well, so let your insights guide you to applications ...

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