53 Program Investments
Economics drive every decision to adopt a cheaply produced logo. The good news for identity program designers is that they also can benefit from new money-saving techniques.
Cost efficiency in program design results from proactively investigating program patterns and elements, and understanding how graphic identities should manifest themselves in application. Create artifacts worth having, but look for ways to reduce cost by planning ahead to avoid having to reinvent the wheel.
Based on volume alone, it’d be easy to short-change the budget of a graphic identity and spend more on various program elements. While it’s true that over time, organizations typically spend much more money on identity programs, the most cost-efficient ...
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