SHORTCUTS52 Do the Right Thing
The tools for graphic design have never been less expensive or more readily available than they are now. If you trace the path from hand-lettered texts to the Gutenberg Bible to large-scale commercial printing to desktop publishing, never before have such cheap tools for graphic design found their way into the hands of so many potential designers.
Graphic identity is a touchstone for the industry, and logos are among the most tangible artifacts graphic designers produce. Today, anyone with a computer and Internet access can create a kind of graphic identity—and many try. Thanks to clip art, online logo generators, and business models based on crowdsourcing, logos are abundant and, well, cheap.
On the surface, cheaply ...
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