50 Popular Culture
Since identity programs change with some frequency, they can reflect popular culture more easily than graphic identities. It’s generally not a good idea to change either one too frequently, but refreshed graphics, colors, and other program elements can keep an identity program relevant.
Program designers do their work in a big, diverse world. For example, macro trends sparked by new production techniques or the mainstreaming of sustainability undeniably influence that work. When designing an identity program, you have a choice: Either recognize the impact of current macro trends on the industry and respond in a carefully measured way, or follow in lock step. Choose the latter, and the result may be a lack of consistency in ...
Get Brand Identity Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
