DIGITAL IDENTITY46 Pictures in Pixels
Seismic shifts in communications technology are rapidly transforming graphic identity design. The brave new digital world has given rise to the concept of digital identity.
Simply put, digital identities bring graphic identities into digital spaces. However, this new landscape is vast, and navigating it requires both traditional design sense and technological savvy.
As graphic identities move into a digital context, designers will encounter some notable differences. Print on paper offers high resolution, but low color depth (typically only two to six inks, with solids and halftone screens). Digital displays, on the other hand, offer relatively low resolution but high depth of color (RGB used in millions of ...
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