44 “Image” as a Verb
New imaging and production techniques have thrown the doors wide open for identity programs. From wrapped buildings and vehicles to backlit projections and temporary tattoos, opportunities for creative surface treatments for identities abound.
Graphic identity design has advanced along with technology, inspiring some designers to create graphically complex marks, some of which blur the line between illustrative logos and illustrations. Remember not to jettison clarity and legibility to make way for creative complexity. Often, a more intricate mark requires a simpler application, while a more straightforward mark can lend itself to busier applications.
Even though there are new production techniques, basic design principles ...
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