PERSONALIZATION34 Personal Logos
The development of formal graphic identities for companies emerged at about the same time as midcentury modernism. The trend marked a shift from an ad hoc approach to branding to a more deliberate one. Monolithic consistency was the prevailing wisdom, governing how the great captains of twentieth-century industry created recognizable and memorable identities. Today, a new trend has emerged.
Some of the strongest graphic identities of the late twentieth and early twenty-first centuries have challenged this wisdom, gaining notoriety in the process. Cable television vanguard MTV famously versioned its logo based on context (a different treatment for a program like “Yo MTV Raps” vs. “120 Minutes”) or whim. Given the ...
Get Brand Identity Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
