29 Program Consistency
Maintaining consistency is quite possibly the most difficult aspect of an identity program. But just as internal structure is important to the logo, so too is consistency of application crucial to the program.
If the same structured logo is applied haphazardly, it will be less identifiable. Nothing erodes design value like producing programs—packaging, merchandise, signage, environments, websites, etc.—without consideration to application consistency.
The goal of rolling out a new mark is to strengthen an organization’s identity, to make it more recognizable. To achieve this, the identity should be represented in a consistent way across all media and under different constraints—and resist temptations to vary it.
1. Smokehouse ...
Get Brand Identity Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
