STORY25 Logos as Storytellers
Some logos tell a story. Illustrative marks can depict an object or suggest a scene, either of which can become a powerful brand symbol. A lonely beach chair can hint at a backstory that lends depth to the brand and creates a personal connection with the viewer. Like the cover of a novel, such marks reveal the essence of the story contained therein. The logo is only the beginning of the story, and just like a good book jacket, good logos communicate the story without giving away the ending.
1. The BeachGenslerJohn Bricker
2. Vino NoirOrganic GridMichael McDonald
3. PulseSiegel+GaleSven Seger, Matthias Mencke, Marcus Barlett, Valerie Fredenburgh
Some logos invite you to write your own ending.
Imagine yourself on ...
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