DIMENSION7 3-D Logos
Graphic identities typically take two-dimensional form, but many identity programs beg the opportunity for marks to live in three dimensions. When they do, interesting questions and risks emerge.
Should a logo stylized to look spherical actually become a sphere in signage? How should a logo be viewed from the side? Should a logo composed of three horizontal bars be interpreted as three rectangular blocks or three cylinders? Is this open for artistic interpretation, or is there a correct manifestation of the symbol?
When venturing into this territory, a larger issue emerges quickly: whether a logo exists inherently as a symbol of a thing, or—if given the opportunity—as the thing itself. In our view, this answer is clear. A ...
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