INTRODUCTIONLogos. Brands. What’s the Difference?
The name of this book is Brand Identity Essentials, but a good portion of it is dedicated to logos. Brands. Identities. Logos. What’s the difference?
The word logo is short for logotype—a graphic representation of a brand. So, essentially, a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization.
Identity is often (mistakenly) used interchangeably with logo, but an organization’s identity encompasses much more than its logo. The organization’s name is equally as important as the picture used to represent it. Other elements, such as the color of a company’s mailing envelopes or the music customers hear while on ...
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