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BUILD A TALENT BRAND LEGACY
When we started thinking about employer brand many years ago, we never imagined it would occupy so much of our collective professional lives. But as we worked the possibilities—as the talent marketplace became more complex and as the importance of talent brand emerged—we knew we were hooked.
We also knew, from experience and from instinct, that when a talent brand works it sets a tone for an organization to succeed. Few can discount the smart moves that the leadership of Southwest Airlines have made over the years; yet, at the same time, few can discount the value of its talent brand to pave the way for the airline to continuously hire and develop strong people. Because that is what talent brand is all about—the ...
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