Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

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ESSENTIAL SIX: SUSTAIN

So many times when we speak to groups about talent brand, we are asked, “What is the ‘secret sauce’ to create and nurture a culture that will support and sustain a strong brand?” We are questioned: “Can we have a talent brand, implement segmented branding campaigns, and build a strong employer brand if we do not have a supporting culture?” And we hear questions such as: “What are the ingredients for a culture that will align with and support the talent brand?” Unlike a dish in a restaurant, there is no recipe to connect a talent brand and a culture that can automatically apply to any organization. A company’s culture is a delicate mixture of people, purpose, and promise, a difficult-to-diagnose but impossible-to-overlook ...