1
ESSENTIAL ONE: WAKE UP
He sits, with his earphones playing his favorite downloaded tunes, at a keyboard, staring at a screen filled with multiple pages, conversations, and links. He responds to each of them in a sequenced symphony of communication, as if starting one sentence in one place and ending it in another.
All the while, his eyes never leave the screen, and his focus never leaves the task at hand. He could be shopping for presents, downloading music, talking with friends, or even looking for and applying for a job. No matter the task, he brings a sensibility of a new consumer to his effort, with an attention span that, while short, can certainly multi-task with the best of them.
He is the new consumer of work who treats finding work ...

Get Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.