About the Authors
For the past twenty years, Mark Schumann and Libby Sartain have collaborated at such legendary organizations as Southwest Airlines and Yahoo! to create a definitive point of view on the value that an employer brand can bring to any business. In their first book, Brand from the Inside, they offered the step-by-step secrets to brand development; in Brand for Talent they share their insight into how to market to various talent segments in today’s social media world.
Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For the past thirty years he has counseled leaders, human resources, and corporate communications on how to recruit, retain, and engage employees; he has ...
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