Acknowledgments
The collaborative experience to put ideas into a book involves many people.
We are very grateful to those who helped us shape our ideas, substantiate our point of view, and bring our thinking to life with their examples—from the initial HR experts who helped us frame the discussion to the representatives of some of the world’s leading brands who openly shared their thoughts and their work.
A big thanks to Kurt Basler at LyondellBasell, Carolyn Sanders at Total Petrochemicals USA, Leon Potgeiter at American Express and Brooke Brownlow at H-E-B who, through how they work and challenge and think, help open our minds to new ways to look at the potential of a talent brand.
A special acknowledgment to IC4P for contributing research—and ...