DEAR PARTNER AND FELLOW BRAND BUILDER
I'd like nothing more than to walk into your office and see my book, tatty, battered, used, covered in Post-it® notes with pages ripped out and stuck on the wall – a true reflection of your efforts to develop your brand from idea through to execution. It's not just another book full of ideas to read and leave on a bookshelf, it's not a beautiful coffee table book that looks great as an ornament when people come round, it's a book written to engage you and your team to take action, working through each of the five steps and enabling you to deliver on each action to bring the method to life for your own brand.
I purposefully wrote this book to be something that acts as an extension of your brand, guiding you ...
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