O'Reilly logo

Brand Famous: How to get everyone talking about your business by Linzi Boyd

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 13: STEP FIVE #EVALUATE

MEASURING YOUR SUCCESS AS A STAND-OUT BRAND

Congratulations on reaching the final step. You have put so much work into creating the ideas, producing the product, connecting it to retail and promoting it. So, how do you really know that all that hard work is paying off? Is there a way of actually “measuring success” so that it is not just guesswork or a wish and a prayer, but your brand is doing everything it is supposed to do? Why is it important to evaluate anyway?

You and I both know that this is the section that everybody dreads. I'd rather eat my own shoes, but over the years I have come to learn just how important it is and a part of me even leaps for joy when I have the figures laid out in front of me ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required