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Brand Famous: How to get everyone talking about your business by Linzi Boyd

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CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT

You may be wondering why retail is one of the touchpoints and why this is so important in successfully turning your brand famous. A retail partner is not necessarily someone with a store on the high street. It can be a partner on the Internet, a chain of gyms, a restaurant chain, nightclubs, book stores, etc. The only thing that all of these have in common is that they are able to promote you and sell your product to your target audience.

My suggestion is to choose or focus on a flagship store or a key distribution partner to create awareness around your brand. This enables you, critically, to maximize your exposure and ensure further distribution through other retailers. I have listed below the six-step ...

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