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Brand Famous: How to get everyone talking about your business by Linzi Boyd

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CHAPTER 06: STEP THREE #CONNECT

CONNECTING YOUR PRODUCT TO YOUR AUDIENCE

Enter into the … CONNECT PHASE

If you have followed the programme up to here you have already done a great deal more than many businesses out in the marketplace today, so pause for a moment to congratulate yourself on a job well done. You are very much on the way to building your famous brand.

I would like to invite you to consider how you are going to connect your product to a sales channel. This connect phase is a chapter that will allow you to open your mind to doing just that. How are you going to sell your product once it has been produced and what are the options available to you? It looks at selling business to business and also business to consumer, whilst looking ...

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