CHAPTER 04: STEP ONE #DISCOVER
THE TRUE ESSENCE OF YOUR BRAND
Enter into the Discovery Phase…
This is the most vital stage for any brand. It enables you to discover the key message that is sitting underneath your brand and the core values that will set its blueprint moving forwards. It will provide you with the foundation to work from with the next four steps provided in this book.
By the end of this chapter my goal is for you to have a clear understanding of what the intention is behind your brand, how you are positioned to be seen by the world, who you are talking to so that you can engage with your audience and what your point of difference is so that you stand out from the crowd. It should allow you to move on with confidence, knowing that ...
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