CHAPTER 02:WHAT'S HOLDING YOU BACK?
You can stand out from the crowd and so must your brand
WHO PUT THESE OBSTACLES IN THE WAY OF MY FAME?
The day that you made the decision to give your brand a big kick up its bum and leave the old-school way of thinking behind was the day that you chose to stand out from the crowd. Taking that leap of faith into the unknown was in fact a huge acceptance of the fact that you are now part of a new era of modern-day business thinking.
First, let's take a look at the things that prevent people from taking the leap towards being brand famous. These are the obstacles that I see as being prevalent among entrepreneurs, business owners, CEOs, MDs and anyone trying to grow their brand, regardless of how intelligent, ...
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