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Brand Famous: How to get everyone talking about your business

Book Description

"This is a brand book like no other, and I heartily recommend it. Enjoy"

Dylan Jones, Editor-In-Chief, GQ

Make your business a house-hold name

Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sectors - you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands.

  • Discover what tactics will actually make your business or product a desirable, recognisable brand

  • Learn how to maximize 'new school' brand building approaches for today's consumer world

  • Gain insights on common mistakes to avoid when building your brand

  • Read about some of Linzi's recent campaigns from recognised household brand names

  • Be guided through the five-step process required to achieve stand out status

  • "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"

    Tiffanie Darke, Editor, Style, The Sunday Times

    "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"

    Simon Jobson, Global Marketing Director, Dr. Martens

    Table of Contents

    1. ENDORSEMENTS
    2. TITLE PAGE
    3. DEAR PARTNER AND FELLOW BRAND BUILDER
    4. COPYRIGHT PAGE
    5. THE BAROMETER OF A FAMOUS BRAND
      1. HOW FAMOUS ARE YOU?
      2. THE BAROMETER OF BRAND FAME
    6. THE BIRTH OF A FAMOUS BRAND
      1. HOW DOES THAT LOOK FOR YOU?
      2. HOW STAND-OUT IS YOUR BRAND?
      3. WHAT DID YOU ANSWER …?
      4. WHAT THE METHOD IS
    7. PART 01: STANDING OUT FROM THE CROWD
      1. CHAPTER 01: BRAND FAME IN THE MAKING?
        1. MY STORY
        2. DID THIS BRAND MAKE IT TO STAND-OUT STATUS?
        3. THE BAROMETER OF BRAND FAME – STRIDE
      2. CHAPTER 02: WHAT'S HOLDING YOU BACK?
        1. FIND YOUR DOT!
      3. CHAPTER 03: HOW TO MOVE FORWARDS
    8. PART 02: THE FIVE STEPS TO STAND-OUT BRAND SUCCESS
      1. CHAPTER 04: STEP ONE #DISCOVER
        1. PLAY THE DISCOVER DOT-TO-DOT GAME
        2. DOT 01 #DISCOVER
        3. DOT 02 #DISCOVER
        4. DOT 03 #DISCOVER
        5. DOT 04 #DISCOVER
        6. THE DOCTOR OF ALTERNATIVE HEALTH
        7. DOT 05 #DISCOVER
        8. DOT 06 #DISCOVER
        9. DOT 07 #DISCOVER
        10. FROM PAIN TO PEAK PERFORMANCE
        11. QUICK PEEK CHEAT SHEET
      2. CHAPTER 05: STEP TWO #CREATE
        1. PLAY THE CREATE DOT-TO-DOT GAME
        2. DOT 01 #CREATE
        3. THE 06 COMMON MISTAKES PEOPLE MAKE WHEN NOT CREATING A TOOLKIT
        4. DOT 02 #CREATE
        5. AFTERNOON TEA IN A BOX
        6. DOT 03 #CREATE
        7. 03  COMMON MISTAKES THAT PEOPLE MAKE WHEN TRYING TO EXTEND THEIR OFFERING
        8. THE BAROMETER OF BRAND FAME – CRONUT
        9. DOT 04 #CREATE
        10. ADIDAS AND ITS INFLUENCER AUDIENCE
        11. DOT 05 #CREATE
        12. DOT 06 #CREATE
        13. MR MOO AND FRIENDS
        14. QUICK PEEK CHEAT SHEET
      3. CHAPTER 06: STEP THREE #CONNECT
        1. THE BODY TRANSFORMATION COACH
        2. PLAY THE CONNECT DOT-TO-DOT GAME
        3. DOT 01 #CONNECT
        4. DOT 02 #CONNECT
        5. DOT 03 #CONNECT
        6. DOT 04 #CONNECT
        7. QUICK PEEK CHEAT SHEET
      4. CHAPTER 07: STEP FOUR #COMMUNICATE
        1. CREATING A SUCCESSFUL CONVERSATION
        2. THE KEY TOUCHPOINT – EXPERIENTIAL
        3. PLAY THE TOUCHPOINT 01 TRADITIONAL PRINT DOT-TO-DOT GAME
      5. CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT
        1. IT'S ALL A LOAD OF COBBLERS
      6. CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT
        1. PLAY THE TOUCHPOINT 02 SOCIAL MEDIA AND DIGITAL ENGAGEMENT DOT-TO-DOT GAME
        2. YOUR BOX OF DIGITAL TRICKS
      7. CHAPTER 10: TOUCHPOINT 3 BRAND PARTNERSHIPS/COLLABORATIONS
        1. SIX TIPS FOR A SUCCESSFUL COLLABORATION
        2. A TASTY LITTLE TECHY COLLABORATION
        3. THE BAROMETER OF BRAND FAME – SUPERGA
        4. Play the touchpoint 3 Brand partnerships/collaborations Dot-to-Dot Game
      8. CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT
        1. PLAY THE TOUCHPOINT 4 RETAIL ENGAGEMENT DOT-TO-DOT GAME
        2. THE BIRTH OF ALDO RISE
        3. SUITS YOU
      9. CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS
        1. PLAY THE TOUCHPOINT 5 EXPERIENTIAL EVENTS DOT-TO-DOT GAME
        2. TEA COMPANY – TOUCHPOINT STORYBOARD
        3. THE CREATIVE ACCOUNTANT STORYBOARD
      10. CHAPTER 13: STEP FIVE #EVALUATE
        1. PLAY THE EVALUATE DOT-TO-DOT GAME
        2. DOT 01 #EVALUATE
        3. QUICK PEEK CHEAT SHEET
    9. WELCOME TO THE WORLD OF STAND-OUT
    10. ACKNOWLEDGEMENTS
    11. THE SCHOOL OF BRAND FAME
    12. ABOUT THE AUTHOR
    13. NOTES
    14. END USER LICENSE AGREEMENT