Book description
"This is a brand book like no other, and I heartily recommend it. Enjoy"
Dylan Jones, Editor-In-Chief, GQ
Make your business a house-hold name
Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sectors - you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands.
Discover what tactics will actually make your business or product a desirable, recognisable brand
Learn how to maximize 'new school' brand building approaches for today's consumer world
Gain insights on common mistakes to avoid when building your brand
Read about some of Linzi's recent campaigns from recognised household brand names
Be guided through the five-step process required to achieve stand out status
"An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"
Tiffanie Darke, Editor, Style, The Sunday Times
"Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"
Simon Jobson, Global Marketing Director, Dr. Martens
Table of contents
- ENDORSEMENTS
- TITLE PAGE
- DEAR PARTNER AND FELLOW BRAND BUILDER
- COPYRIGHT PAGE
- THE BAROMETER OF A FAMOUS BRAND
- THE BIRTH OF A FAMOUS BRAND
- PART 01: STANDING OUT FROM THE CROWD
-
PART 02: THE FIVE STEPS TO STAND-OUT BRAND SUCCESS
- CHAPTER 04: STEP ONE #DISCOVER
-
CHAPTER 05: STEP TWO #CREATE
- PLAY THE CREATE DOT-TO-DOT GAME
- DOT 01 #CREATE
- THE 06 COMMON MISTAKES PEOPLE MAKE WHEN NOT CREATING A TOOLKIT
- DOT 02 #CREATE
- AFTERNOON TEA IN A BOX
- DOT 03 #CREATE
- 03 COMMON MISTAKES THAT PEOPLE MAKE WHEN TRYING TO EXTEND THEIR OFFERING
- THE BAROMETER OF BRAND FAME – CRONUT
- DOT 04 #CREATE
- ADIDAS AND ITS INFLUENCER AUDIENCE
- DOT 05 #CREATE
- DOT 06 #CREATE
- MR MOO AND FRIENDS
- QUICK PEEK CHEAT SHEET
- CHAPTER 06: STEP THREE #CONNECT
- CHAPTER 07: STEP FOUR #COMMUNICATE
- CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT
- CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT
- CHAPTER 10: TOUCHPOINT 3 BRAND PARTNERSHIPS/COLLABORATIONS
- CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT
- CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS
- CHAPTER 13: STEP FIVE #EVALUATE
- WELCOME TO THE WORLD OF STAND-OUT
- ACKNOWLEDGEMENTS
- THE SCHOOL OF BRAND FAME
- ABOUT THE AUTHOR
- NOTES
- END USER LICENSE AGREEMENT
Product information
- Title: Brand Famous: How to get everyone talking about your business
- Author(s):
- Release date: July 2014
- Publisher(s): Capstone
- ISBN: 9780857084903
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