Brand Enigma : Decoding the Secrets of your Brand

ACKNOWLEDGEMENTS

Many people have contributed, directly and indirectly, to the making of this book. Since the brand dream process continues to be work in progress, there are all those who have joined me at different stages of the journey and played a part in the adventure. Thanks are due to them, along with all those who generously agreed to share their experience of implementing brand dream and innovation programmes in their organisations that are included in the following chapters. Not only did they help to validate the brand dream model, but their feedback was invaluable in pointing to ways for refining the brand dream process further.

From these two groups, I should particularly like to mention Paul Stallard, Darrel Poulos, Giles Lenton, Heather Campbell, Marc Cox, Alan Sekers, Simon Williams, Debbie Taffler, Quinn Stainfield-Bruce, Richard Maryniak, Tom Morley, Sam Bond, Peter Moulin-Feroze, Natalie Bentley, Chris Priest, David Bott and Nick Shepherd.

Over the years a lot of other people, including clients, all my colleagues at the Brand Conspiracy and the Youth Conspiracy, not to mention friends, have helped more than they have realised in shaping my thinking about brands. There are really too many to mention by name, but I am sure they know who they are. To all of you, my heartfelt thanks.

Lastly, I should like to thank David Harvey, my co-conspirator on this project, who convinced me that there was something here that was too important to go unrecorded. The rest, as they ...