Brand Aid, 2nd Edition

Free Sample Excerpt from Do It! Marketing, by David Newman

For additional—and fun—insights on how to rev up your marketing impact, be sure to read David Newman’s Do It! Marketing [ISBN 978-08144-32860; $19.95 (retail); also available as an e-book]. This no-nonsense guide gives you dozens of ideas, tactics, and tools, such as “avoid blah, blah marketing” and “pull—don’t push—decision-makers into your world.” Newman’s premise: Only action creates results. Here’s a free sample from the book …

INTRODUCTION

For experts and smart companies who want to stand out from the crowd…

As a small business owner, independent professional, or thought-leading ...