ACKNOWLEDGMENTS
As I have discovered, although writing a book is a somewhat daunting task, it is not an entirely solitary task. Lance D’Amico, Julianne Hanes, and Jeff Kuzmich provided valuable input and feedback related to their areas of expertise. Lance Teitsworth squeezed time out of his busy schedule to help me with an illustration. I am indebted to my business partner, Dan Vandenberg, for his contributions to the chapters on “Brand Research” and “Brand Equity Measurement.” I am particularly grateful to Amy Kelm for writing the foreword to the first edition of the book and to Sharon Napier for writing the foreword to this edition. Niels Buessem and Susan Stim provided invaluable help in editing the first edition of the book. And I would like ...
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