Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

Praise for Brand Advocates

“Ignite your Advocates! Fuggetta shows you how.”

—Scott Monty, Head of Social Media, Ford

“Inspiring Advocates is one of Method's seven obsessions. Get this book and be inspired!”

—Eric Ryan, Co-Founder, Method

“Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.”

—Susan Helstab, Executive Vice President of Marketing, Four Seasons Hotels and Resorts

“Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled with practical advice, this book shows you how to turn your enthusiastic customers into a powerful Brand Army.”

—Porter Gale, Former Vice President of Marketing, Virgin America

“In an era of connected consumerism, advocacy puts the word in word of mouth. Nothing is more authentic or effective. This book shows you exactly how to find and engage your advocates.”

—Brian Solis, Principal Analyst, Altimeter Group, and author of The End of Business as Usual

“Fuggetta's equation for building great brands in the social media age is proven and powerful. Every hotel marketer should read this book.”

—Chip Conley, Founder, Joie De Vivre Hospitality, and author of Emotional Equations

“Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other ...