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Brainwashed by Scott Lilienfeld, Sally Satel

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INTRODUCTION

Losing Our Minds in the Age of Brain Science

YOU’VE SEEN THE HEADLINES: This is your brain on love. Or God. Or envy. Or happiness. And they’re reliably accompanied by articles boasting pictures of color-drenched brains—scans capturing Buddhist monks meditating, addicts craving cocaine, and college sophomores choosing Coke over Pepsi. The media—and even some neuroscientists, it seems—love to invoke the neural foundations of human behavior to explain everything from the Bernie Madoff financial fiasco to slavish devotion to our iPhones, the sexual indiscretions of politicians, conservatives’ dismissal of global warming, and even an obsession with self-tanning.1

Brains are big on campus, too. Take a map of any major university, and you ...

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