O'Reilly logo

Brainwashed by Scott Lilienfeld, Sally Satel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

THE BUYOLOGIST IS IN

The Rise of Neuromarketing

“THE ULTIMATE NO-BULLSHIT ZONE.” This is how globe-trotting Danish branding expert Martin Lindstrom refers to the human brain. “Our truest selves react to stimuli at a level far deeper than conscious thought,” he writes, estimating that a whopping 90 percent of our buying decisions take place at this level. As a result, “we can’t actually explain our preferences, or likely buying decisions, with any accuracy.” The author of the 2008 business bestseller Buyology: Truth and Lies About Why We Buy and one of Time magazine’s top 100 “Scientists and Thinkers,” Lindstrom advises marketers to cut out the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required