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Brainwashed by Scott Lilienfeld, Sally Satel

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THIS IS YOUR BRAIN ON AHMADINEJAD

Or What Is Brain Imaging?

IN THE SPRING OF 2008, the folks at FKF Applied Research—the political consultants and neuroscientists behind the aforementioned swing-voter study—were at it again. This time they took journalist Jeffrey Goldberg of the Atlantic on a guided tour of his brain. The idea had been hatched at a family Passover seder at which Goldberg had spent the evening “issuing a series of ideologically contradictory, Manischewitz-fueled political pronouncements.” Fortunately for science, Bill Knapp, a political consultant and cofounder of FKF, was one of the seder guests. He suggested that if Goldberg ...

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