Introduction
If I have a thousand ideas and only one turns out to be good, I am satisfied.
Alfred Nobel
Most projects spend considerable resources generating and organizing ideas throughout the product cycle. The three chapters in this book describe effective and efficient methods for generating ideas through speaking, writing, and drawing.
Chapter 1 in this book focuses on group brainstorming, perhaps the most well-known method for ideation. Brainstorming is often portrayed as simple with only a few rules, but as you read through the first chapter, you will discover that brainstorming is a complex social process requiring knowledge of social psychology, motivation, and corporate culture. There are many variations on brainstorming that can ...
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