BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

EPILOGUE

Congratulations. You now know more about what it takes to persuade the average consumer than 99 percent of your competitors will ever learn. That’s a fact, not hyperbole. Want proof? Ask them about any of the things we’ve discussed in this book. You’ll get little more than wrong answers and blank stares.

You and I have examined 21 different principles of consumer psychology. We’ve looked at how the human brain works when it’s presented with persuasive communication. You’ve learned how time-tested principles can be readily incorporated into easy-to-understand scripts that can be used for any product or service imaginable.

In fact, the products and services themselves are irrelevant because these principles work on the level of human ...