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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

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What is belief? The Merriam-Webster Dictionary defines it as “a feeling of being sure that someone or something exists or that something is true.”

As you read this, your head is filled with dozens of such beliefs about scores of different topics. Like it or not, many of those beliefs are based on lies, falsehoods, and innocent misunderstandings.

But—and this is the important thing—even though you might accept that this could be the case, you’ll still defend all your closely held beliefs as if these things were 100 percent, verifiably true!

Hey, but it’s not just you—everyone does this, myself included. For example, many moons ago—long ...

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