Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements

Acknowledgments

LOVE

Brains on Fire is not really a business book. It's a love story, a story about being famous for the people you love.

When I was first approached by Dan Ambrosio at John Wiley & Sons in August 2009 about writing a book, I instantly said, "Yes. We want to write a book."

When I say "we," I don't just mean the four authors you see listed on the cover. "We" represents an army of believers. It's the people who comment on our blog. It's the courageous clients we serve. It's their customers. It's everyone who sends us a resume or a love note. It's our employees and extended tribe. It's people who catch a vision and inquire about our services. It is all of us who are learning and changing the way we think about the work we do in the world.

However, there are some very special people whose contributions I need to mention by name.

Without the inspirational vision of Geno Church, this book would not exist. For sure, Geno is a thought leader in the word-of-mouth marketing world, but mostly he is one of the most honest and genuine human beings on the planet.

Greg Cordell is also a huge part of the heart and soul of Brains on Fire. We are inspired daily by his brilliant insight and wisdom. He has a deep and soulful understanding of the emotions that connect and unite people.

And then there are the clients and the people who call Brains on Fire home. I took on the task of interviewing many of our clients, employees, and advocates. It was life-changing. It was also a privilege to discuss ...