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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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Introduction:Were You Born to Blog?

We love to blog.

In fact, it is the best part of our jobs. And we’ve had some success—both of us have developed successful personal blogs that have led to new business connections, personal and business benefits, and yes, even new customers.

We’ve also built blogs for dozens of organizations from Fortune 500 giants to small retailers, schools, government agencies, and nonprofits.

Blogs are the content engine driving the social web. In addition to providing a unique voice of authority, they are undeniably critical to any digital marketing initiative. Even if nobody reads them, blogs are a powerful contributor to search engine optimization efforts, creating PR opportunities, and providing a platform in a time ...

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